If you want to be on trend with your holidays in 2020, it looks like you’ll be going on a multi-generational trip to a small Turkish Boutique hotel, where you’ll spend your evenings drinking Moscow Mule cocktails. Unless you are feeling a bit more adventurous, in which case North Africa is the place to go.
The Eastern Mediterranean is the place to be, and Turkey has actually overtaken Greece as the second most popular destination for British tourists (after Spain). However, the big growth is in tourists wanting to get away from some of the traditional resorts to find smaller villages with beautiful landscapes and great local culture and cuisine.
North Africa and in particular, Tunisia, have surged in popularity. Outside of the Eurozone, it offers great value for money, as well as a pretty much guaranteed Mediterranean climate and endless white sand. Egypt will remain a popular destination along with Morocco where the Souks of Marrakesh are a particular draw.
The multi-generational holiday continues to grow in popularity and according to the research, 64% of families will at least consider this in 2020. Grandparents taking children away to give parents a break and the opportunity to save up their own holiday allowance is a major driver, but it is the cost that may be the biggest factor. The older generation have more disposable income and are increasingly supporting the cost of family holidays.
As for the Moscow Mules, Google Trends has shown a steady rise in popularity for the Moscow Mule among Brits. In the Instagram-era, it seems the hipster aesthetic of serving in a copper mug, combined with copper’s ability to keep the drink cool, has led to the retro Moscow Mule making a comeback! If you fancy trying one yourself, a Moscow mule is made with vodka, spicy ginger beer, and lime juice, garnished with a slice or wedge of lime. It is a type of buck and therefore sometimes known as a vodka buck. The Moscow mule is popularly served in a copper mug, which takes on the cold temperature of the liquid.
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